ITALIA · A brand from Italy

“One remark passes.
But hear it again and again, and it stays.”

ForzaShape was born in Italy. It started with the personal experience of its founder, Marco.

Hi, I'm Marco. I'm 33 and the father of two girls.

Since my daughters were born, my daily rhythm has changed. Less sleep, work piling up, meals squeezed in between. Without noticing, I gradually put on weight.

I've always been confident. I like talking to people and laughing at myself. So when people first teased me about my body, I laughed along.

Once is no big deal. But one remark after another, even when nobody meant any harm, and I started carrying it around with me.

And then I was on my own.

After my divorce I wanted to get out more and meet new people. And I wanted, once again, to be seen as attractive.

It's a little embarrassing to admit, but I wanted someone to look at me with interest.

But when I got ready to go out, I hesitated in a way I never used to. Put on a T-shirt, check my profile in the mirror, take it off. Try a shirt, end up choosing something loose.

I wanted to be noticed, yet I was looking for clothes to hide in.

Even in the middle of a good conversation, I'd catch myself pulling in my stomach or tugging at my shirt. A comment from weeks earlier would come back without warning.

I wanted to feel comfortable, right away.

Mention your weight and the advice comes flying in.

I appreciated the thought. But every time I said I felt uneasy in my clothes, I didn't want to be handed a plan.

I wanted to get ready for a date with a little excitement. To choose clothes because I like them. To go out and not spend the whole evening wondering if my belly shows.

That is how ForzaShape was born.

Why “ForzaShape”?

The name is made of two words that say what I wanted to say.

ForzaShape brings together working on your silhouette and a personal wish: to do the things I always wanted to do, comfortably.

A tank made for those moments.

ForzaShape is a compression tank worn under your clothes. It supports your midsection and sides and creates a cleaner line for as long as you wear it.

The effect is visual and temporary, only while you wear it. It does not cause weight loss.

I wanted to offer a simple choice: that anyone can pick what they like without having to explain their body or their life.

This is the freedom I want to share.

That even at 33, divorced and a father of two girls, you can still want to be liked again.

That some days you love your body, and other days a little support under your clothes helps.

That you can go out, meet someone, and listen to what they say instead of worrying about how your shirt hangs.

I made ForzaShape for those moments.

See the tank